Demand Management

Controlling IT

Demand management is the interface between business (acting) as a customer and IT (acting) as a service provider. It controls all activities at aligning IT with business demand from an economic point of view. The aim is to determine the required IT products/services and their quantities and to record the requirements of the business in a structured manner so that an economic evaluation is possible.

To avoid inefficiencies that otherwise run through the entire IT deployment process, processes must be optimized, and roles precisely defined.

The IndiTango approach therefore looks at demand management from three perspectives:

  • management of the demand for IT products/services, their optimal quantity determination, as well as their economic evaluation (requirements/IT portfolio management)
  • management of future requirements and continuous review of existing services (service portfolio management)
  • management of the customers of an IT service provider (business relationship management)

IT portfolio management

From the idea to the product

To support the business and the strategic direction of the company, the best possible and most economically sensible selection of requirements must be made. In doing so, both the needs of the specialist area/business and IT, as well as the overriding corporate goals, should be considered. A structured recording of the requirements produces a completeness of information that enables an economic evaluation of the individual requirements and thus maximizes the value contribution of the IT.

A standardized process for the acceptance of ideas, their evaluation and their conversion into project proposals also ensures that a transparent and objective process exists for all participants. Defined tasks and responsibilities of all process participants reduce the effort. Professional advice from the outset increases the quality of the content of the requirement and, in the end, the quality of the implementation. This also includes the targeted steering out of requirements that do not correspond to the business requirements.

IndiTango supports you:

  • in the IT business alignment of requirements
  • for the structured recording of requirements
  • in the economic evaluation of requirements and projects with the help of the value contribution calculator
  • identifying the necessary services
  • implementation of committees and tools for standardized processes for the definition of new services

Service portfolio

Planning of consumption and requirements

The planning of future consumption and requirements is a core task of demand management. The aim here is to agree with the customer which products and quantities will be in demand in the coming planning periods. On the other hand, demand management must ensure that the requested services can be provided by the IT organization or outsourced to an external service provider.

Through comprehensive consumption reporting, the volumes and costs of IT services are measured and compared with customer requirements. Thus, it is possible to intervene at an early stage in case of deviations and to uncover hidden cost factors.

IndiTango supports you to:

  • in the evaluation and prioritization of requirements after cost/benefit analysis
  • in the preparation and evaluation of consumption reports

Business relationship management

Take the customer with you

Especially among internal IT service providers, the role of IT and its performance are perceived differently by customers and IT service providers. The reason for this is that often no common understanding of the role of IT has been developed and the services provided are not sufficiently marketed to the customer. This involves the continuous presentation of the value contribution of IT. The prerequisite for communication is regular recording and measurement, e.g. through customer satisfaction surveys or financial evaluation of the benefits of IT projects.

Often decisions on requirements are not made at the operational level, but a committee concept supports the decision-making process. A clear definition of responsibilities and roles is the be-all and end-all. Otherwise, there is a risk that the IT service provider or the customer will make decisions that later cause unnecessary follow-up costs. This results in customer disgruntlement, which has a negative effect either in the short term due to goodwill expenses or in the long term due to the loss of orders.

IndiTango supports you:

  • in the improvement of communication
  • when it comes to recording and measuring the value contribution of IT
  • when defining responsibilities and roles in interaction with the business
  • reducing unnecessary expenses and follow-up costs
  • in the improvement of the image of IT

IndiTango approach

Position yourself correctly

For optimizations to unfold their full potential, the effects and interfaces to other areas must be considered during the introduction and optimization of demand management. If necessary, the workflow and organizational structure must be adapted.

To ensure this, the IndiTango approach for successful demand management aligns five elements:

  • IT products/services
  • processes
  • roles and responsibilities
  • organization
  • tools
This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies. Learn more